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What is SMO?

  SMO = Social Media Optimization

SMO, or social media optimization, is the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you know you need them both, but how do you know they are working together?When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site. 

How does SMO work with SEO?

As we discussed in our previous post, Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via  organic or un-paid search results. 

This post addresses how SEO works with SMO to benefit your business.In general, the more frequently and the higher on the page a site appears in the search results, the more search engine users will visit your site.

Traditional SEO involves both “on-page” SEO techniques and external link-building methods. On-page SEO includes strategic optimization of your website’s architecture, code, internal link structure, images and navigation, page titles, meta descriptions and meta keywords. External link building involves generating inbound links from various sources, which increases traffic to your website and improves the overall search ranking for your site.

These sites could include online directories, local search systems, professional directories, and other websites (preferably reputable ones with related content to your site).

Over the last year, Google, the dominant force in online search, has instituted several updates to its search algorithm that have changed the game when it comes to traditional SEO strategies.

Boiled down to a very simple explanation, Google was tired of people gaming the system with clever tricks to fool its Web crawlers, so it made several changes to its search system to prioritize good, relevant content and de-emphasize—or even penalize—practices that are designed to trick the system.With these updates, good, fundamentally sound SEO still has a place in your Internet marketing strategy.

However, the production of good, relevant content has never been more important.

Not only does good content help boost your search results, it also helps you engage your target audience at a more profound level.That’s where social media optimization, or SMO, enters the picture. 

What better way to produce good, relevant content in today’s world than via the myriad social media options? Open a dialog with your customer base. Present valuable information to people who are searching topics related to your business.

Position yourself as an industry expert that people look to for insights.Then take that one step further. 

Connect all that social media content to your main website and your traditional SEO efforts in one, interconnected system. Channel all your online traffic where you want it to go so that your customer engagement turns into customer conversion and sales. 

That is SMO.Okay, so how do you accomplish this feat? Well, we can’t speak for everyone out there, but at SMO Pros we’ve developed a successful, proven system with a three-pronged approach. First, we use fundamentally sound SEO practices to maximize your website’s ranking for the most valuable search terms related to your business.

Second, we build up your social media assets to fill as many spots as possible in the search results, giving you a broader reach and more avenues to connect with potential customers. Third, we connect everything with cohesive branding and linking structures to channel traffic where you want it most (probably the spot on your website where people give you money).

That’s it in a nutshell, at least. There’s much more too it, and several different levels of service that you can choose. 

To learn more, contact us to set up a free SMO assessment. We’ll tell you what you’re doing well, where you could improve, and how we could help. 

And if we can’t help, we’ll tell you that, too. Check it out. It’s interesting and costs nothing.Until then, get out there, get engaged, and get some more business! 

SMO Packages

SMO Pros offers three levels of bundled social media optimization packages designed for your budget and your specific needs. All solutions are customizable from the basic framework and starting costs listed below.

The Foundation SMO Package

SMO Pros offers a foundation in social media optimization that combines the best practices of search engine optimization with a strategic integration of social media.This is about bringing together the most useful tools to connect you with your audience and, most important, drive real results for your business.

Your Foundation S M O :

Converts your social media presence into a professionally designed, branded referral source Set up Google+ account with branded design Set up Facebook page with branded design Set up Twitter account with branded design Set up LinkedIn page with branded design Connect all the networks to your website and company blog, interlinking all the systems to provide the maximum engagement for your business Enhances your site’s search ability through mapping and submission to the major search engines Submit sitemap to Google, Bing , and Yahoo!Provide search engines a roadmap to your site to accelerate search resultsMakes the pages of your site more visible Improve your on-page SEO through optimized titles and keywords Develop better visibility in search results with improved page descriptions Strengthens the searchable content on your site Upgrade your company blog into a search engine favorite with strong content designed for your market Integrate with social media sharing tools for maximum exposure and engagement Attach personal or company profile to your online content for more noticeable search results Institute Google Rel=Author for better online visibility Launch Google+ Author to attach your company profile to search results Establishes analytical tools so you can track and tweak your growing customer engagement Set up Google Analytics for better site traffic tracking Implement Google and Bing Webmaster Tools to draw more valuable data from site analyticsUse Webmaster Tools to influence how your site appears in search results 

The Advanced S . M . O Package 

Take your online engagement to the next level with the Advanced SMO Package. Advanced SMO packs all the punch of the Foundation SMO Package, plus regular, search-friendly content updates and PR submissions, additional searchability tools, and enhanced analytical reporting.

Your Advanced SMO:

Augments search results from specific Web queries through better-performing micro data.Use rich snippets to promote specific people, events, and products from your company.Embed ratings and reviews to make your search results more noticeable.Create sub-listings for search results that provide richer, more noticeable listings during online searchesAttracts more site visits through regular, relevant, professionally created content.

Produce more searchable content through monthly blog posts by a professional copywriterEngages media through targeted PR campaign.Generate ongoing buzz with quarterly press releases submitted to PRWeb.

Promote upcoming events, promotions, and product releases to thousands of media and online subscribersEducates on the intricacies of social media marketing.Discover insider tips from a social media marketing strategy white paper composed by an industry expertPromotes your business through additional online profiles with professional branding.Set up industry-specific online profiles with branded design.

Establish portal to manage professional reputation with target marketSparks instant site traffic through online advertising campaign .Set up Pay-Per-Click campaign with cohesive design and branding.

Initiate quick uptick in site traffic while generic search results build incrementallyEnhances analytics to more effectively track your improving results.

Run monthly traffic and ranking reports from Google analytics and compare against industry standardsManages all of your social media from one central system.Integrate all social media accounts into the system.

Train your staff on social media outreach and strategy.Track brand awareness and company reputation

The Premium SMO Package

If you want to turbocharge your customer engagement, the Premium SMO Package is the option for you. 

This system sets you up to be a thought leader in your field. Instead of merely being a participant in the conversation, be the influencer. In addition to all the features of the Foundation and Advanced Packages, the Premium SMO Package also includes customized e-newsletter creation and delivery, a social media management tool, profiles on industry-specific search directories, and optimized local search.

Your Premium SMO:

Sparks instant site traffic through online advertising campaign.Set up Pay-Per-Click campaign with cohesive design and branding.Initiate quick uptick in site traffic while generic search results build incrementallyPublishes regular e-newsletters with branded design and customized content.Produce professional content per your branding priorities.Deliver through management system for best result.Follow reader engagement through real-time analytical toolsRegisters your site with the most relevant directories for your target market.Create professional profiles on sites like Yahoo, DMOZ, Business.com, Yelp, Best of the Web, RubberStamped, AbiLogic, and a wide variety of industry-specific sites.Help customers find you where they do their searching. Provide diagnostics and reporting on your online presenceIdentifies your business in local-based search.Create professional profiles on sites like Localeze, Google Places, Yahoo Local, Bing Local, Foursquare, City Search, YellowBot, and many more.Prioritize your listing for customers looking for a local provider.Analyze how customers are using local search and what channels they are finding your business

Social Media Management

Social media is an essential component in any modern marketing strategy. It provides a great tool for building relationships, promoting your brand, and managing your business’s reputation.

That’s why social media management is so important. Well-orchestrated social media campaigns can:.Help you reach new potential customers.

Create a more loyal customer base.Improve your referral rates.Open up the lines of communication with your customers.Allow you to gauge your competition.

Provide a vehicle for launching online promotions.Boost the search engine results for your main websiteWell-managed social media forms a direct connection between you and your customersSMO Pros provides social media management services to ensure that your profiles are set up correctly, connected to your blogs and website promotions, and designed to help your business project the personalized message that you want your fans to share. 

We create effective, branded fan pages, video channels, and blogging platforms to inform your customers of upcoming events, specials, and promotions, while syncing all of your social sites together. 

This effectively reduces the time necessary to manage your social presence, but also allows you to reach an exponentially larger audience through multiple avenues while improving your main website’s search results.SMO Pros offers a variety of service levels based on your budget and in-house resources. 

See our SMO Packages for more information, or contact us for a consultation. 

Name: Rajkumar Aggarwal 

Every Can Contact Me / And Write Here :  rajkumarbuzzcomm@gmail.com 9582126917

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